PROMOTING YOUR WEBSITE
Emarketing and Search Engine Optimisation (SEO)

Getting your name listed in the search engines and directories on the internet is a key element in marketing your website. We undertake an analysis of your site and related keywords that describe and are related to your business area. After this we design /redesign your site in a manner that is "friendly" to the major search engines (e.g. Google, Yahoo, Bing etc.) and submit your site for them checking (spidering). We monitor the usage of your site using Analytics and make changes as appropriate. We normally run SEO campaigns on a 6 month basis.

Links from other sites to yours can be helpful in raising your "pagerank". As long as the linking site is a genuine complementary one. Reference Your Site In All your Stationary/Advertising Maximize your website by referencing your domain name wherever you can. We can run or advise on a link building campaign.

Pay per click advertising is used to get listings on an auction basis (e.g.Google Sponsored Links/Adwords) You pay for each click through to your website, the amount payed varies according to the keyword and the number of other bidders. We can advise on a strategy for a PPC advertising campaign and optionally manage one for you.

Reviews by your customers or peers an be a useful promotion tool for your website. Sites such as reviewcentre.com are an example. We can advise on a strategy for gathering reviews.